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How can I get my page to rank higher in your search results?
Article ID: 032901-022 Product Family: Search Services
Article Topic: Indexing Product: Web Search
Created: 2001-03-29 Version: Any
Last Updated: 2004-5-10 OS: Service
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Problem:

How can I get my page to rank higher in your search results?

Solution:

Here are a few tips that can make sure your page can be found by a focused search on the Internet:

Read our Content Policy FAQ for greater detail, http://help.yahoo.com/help/us/ysearch/deletions/deletions-05.html

Think carefully about key terms that your users will search on, and use them to construct your page.

Documents are ranked higher if a search term is in the title. Users are more likely to click a link if the title matches what they're looking for. Choose terms for the title that match the concept of your document.

Write your description carefully. After a title, users click on a link because the description draws them in.

Place your key terms in the "keyword" meta tag. This helps, too, although not as much as the title. If possible, customize the keywords for each page on your site instead of using one broad set of keywords on every page.

Keep relevant text and links in HTML. Placing them in graphics or image maps means search engines can't search for the text and the crawler can't follow links to your site's other pages.

An HTML site map, with a link from your welcome page, can help make sure all your pages are crawled.

Keep your documents reasonably short and make sure that the key concepts appear in the text. Keep words distinctive; For Example: abbreviating "opera singers" to "singers" can muddy up a search.

Be judicious with frames, or, to be safe, avoid them completely. A complex frame structure confuses many web crawlers.

Inktomi is a trusted OEM partner for many of the world's leading technology companies. Inktomi powers the search box found on the world's top portal sites, reaching more than 80% of the internet population. Eight of the top ten Fortune 500 companies, along with 2500 others, have deployed Inktomi Search on their corporate intranets and public web sites. Through these leading OEM and Portal Partners you can leverage the quality and power of Inktomi Search.

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